
9 Powerful SECRETS to find your… DREAM JOB!
Dr. Robert Edmonson
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Think all Career Books are the same?
Think again!
Unlike most career books,
this one is NOT just a storehouse of sample cover letters and résumés ---
it really helps YOU understand how interviewers think
to quickly hit their 'mental' trigger points ---
inspiring them to read your cover letter and résumé and...
"Giving Interviewers Exactly What They're Looking For!"
Powerful 9 SECRETS to find your DREAM JOB!
Use 'Brain-Friendly' techniques that win
the interviewer over in 6 seconds or less!
All examples are 'real life' that emphasize
your IQ or 'hard' skills
and your EQ or 'soft' skills.
- 目錄
- INTRODUCTION – CAREER ‘SMART’ iv
- ‘BRAIN-FRIENDLY’ SMART CAREER SECRETS
- 1 SECRET: PREPARATION ‘ESSENTIALS’
- First Impressions ................................................................................ 10
- Smart Dress - Smart Image ............................................................................. 10
- Be On Time ...................................................................................................... 12
- Your Research ..................................................................................... 14
- Build Your Foundation ..................................................................................... 14
- Knowledge Sources ......................................................................................... 16
- Foundation in Place ........................................................................................ 17
- First Impressions ................................................................................ 10
- 2 SECRET: SUCCESS ‘FUNDAMENTALS’
- Ten Success Basics ............................................................................... 20
- Basic 1: ‘Mindfulness’ to Success .................................................................... 20
- Basic 2: Know Yourself .................................................................................... 20
- Basic 3: Understand Their Side ....................................................................... 21
- Basic 4: ‘Brain’ Friendly .................................................................................. 21
- Basic 5: Target Audience Expectations ........................................................... 22
- Basic 6: Maximize Your Attractiveness ........................................................... 24
- Basic 7: Influential ‘Key’ Words ...................................................................... 26
- Basic 8: Combine Influential ‘Key’ Words Into ‘Phrases’ ................................ 28
- Basic 9: What ‘Not’ to Say ............................................................................. 29
- Basic 10: Read, ReRead and Read Again! ...................................................... 29
- When You Get Hired, Then What? ................................................................. 30
- Ten Success Basics ............................................................................... 20
- 3 SECRET: SMART ‘COVER LETTERS’
- The Cover Letter ................................................................................. 34
- What is a Cover Letter? ................................................................................... 34
- ‘Sell’, Don’t ‘Tell’ .............................................................................................. 35
- Generate ‘Brain-Friendly’ Interest .................................................................. 35
- Key Words to Use and Avoid ........................................................................... 36
- Give Them What They Expect ......................................................................... 36
- The ‘Visible’ and ‘Invisible’ .............................................................................. 37
- Using Your Insights ......................................................................................... 38
- Your Cover Letter ................................................................................ 39
- Meeting Their Needs ....................................................................................... 39
- Who, Why, What, How? .................................................................................. 39
- Opening Introduction ...................................................................................... 39
- The Body ......................................................................................................... 40
- Your Ending ..................................................................................................... 42
- Cover Letter Examples ..................................................................................... 42
- Age Discrimination Possibility ......................................................................... 45
- Why You Left ? .................................................................................................. 45
- Expected Salary ............................................................................................... 45
- Next Step ......................................................................................................... 47
- The Cover Letter ................................................................................. 34
- 4 SECRET: INFLUENTIAL ‘RÉSUMÉS’
- Motivate the Reader ........................................................................... 50
- What is a Résumé? .......................................................................................... 50
- Generate ‘Mindful’ Interest ............................................................................. 51
- The Basics ........................................................................................................ 51
- Who, What, Why, How? .................................................................................. 51
- Customize and Adapt ...................................................................................... 51
- Words to Use and Avoid .................................................................................. 52
- References ....................................................................................................... 52
- Personal Information and Photo ..................................................................... 52
- Time Gaps ....................................................................................................... 52
- Structure and Layout ...................................................................................... 53
- Your Résumé ....................................................................................... 54
- ‘Contact’ Section ............................................................................................. 54
- ‘Professional Objectives’ Section (Optional) .................................................... 55
- ‘Professional Profile’ Section ........................................................................... 56
- ‘Employment History’ Section ......................................................................... 57
- ‘Measureable’ Achievements .......................................................................... 57
- ‘Education’ Section ......................................................................................... 60
- ‘Training, Certifications and Other Specialties’ Section .................................. 61
- ‘Professional Affiliations / Memberships’ Section ........................................... 61
- ‘Achievement Awards’ Section ........................................................................ 62
- ‘Publicati ons’ Section ...................................................................................... 62
- Uploading Résumés Online ............................................................................. 62
- Motivate the Reader ........................................................................... 50
- 5 SECRET: MARKET ‘YOURSELF’
- Market Appeal .................................................................................... 66
- What Att racts? ................................................................................................ 66
- Market Your Product ....................................................................................... 67
- Your Market Value .......................................................................................... 67
- Value of Education Credentials ....................................................................... 69
- Your Marketing Strategy ...................................................................... 71
- Step 1: Identify Your Transferrable Skills ......................................................... 71
- Step 2: Your Identity ........................................................................................ 72
- Step 3: Online Marketing ................................................................................ 73
- Step 4: Marketing Strategies .......................................................................... 74
- Marketing to HR ............................................................................................. 75
- Market Appeal .................................................................................... 66
- 6 SECRET: UNCOVER ‘HIDDEN JOBS’
- Six Steps to Success ............................................................................. 78
- Online, Print Job Ads, Employment Agencies .................................................. 78
- Networking ..................................................................................................... 78
- Step 1: Personal Network ................................................................................ 79
- Step 2: Public Events ....................................................................................... 80
- Step 3: Direct Contact ..................................................................................... 80
- Step 4: Written Communication ...................................................................... 82
- Step 5: Cold Calls ............................................................................................. 83
- Step 6: Introduction Network Letter ................................................................ 86
- Resilience ........................................................................................................ 87
- Six Steps to Success ............................................................................. 78
- 7 SECRET: INTERVIEW ‘SKILLS’
- Interview Phases ................................................................................. 90
- What’s the Objective? ..................................................................................... 90
- Interview Phases ............................................................................................. 91
- Phase One: Initial Screening ............................................................................ 91
- Phase Two: Telephone Interview ..................................................................... 92
- Phase Three: Personal Meeting ....................................................................... 92
- Interviews Are Opportunities .......................................................................... 94
- Win Their Brain ................................................................................... 95
- Interview Success = How You’re ‘SMART’ ........................................................ 95
- Your Communication Style .............................................................................. 96
- Influential Words ............................................................................................ 96
- Prepare Your Thinking .................................................................................... 97
- Building Self-Confidence ................................................................................. 98
- Understand Yourself, Others ......................................................................... 100
- Telephone Interviews .................................................................................... 102
- Face-to-Face Interviews ................................................................................ 104
- Win Their ‘Brain’ ........................................................................................... 105
- Building Rapport ........................................................................................... 106
- Body Speak ................................................................................................... 107
- Leaving the Interview ................................................................................... 111
- Evaluate Your Performance .......................................................................... 111
- Interview Follow-up ...................................................................................... 112
- Final Decisions .............................................................................................. 115
- Rejected? Now What? .................................................................................. 115
- You’re Hired, What’s Next? ........................................................................... 117
- Interview Phases ................................................................................. 90
- 8 SECRET: INTERVIEWER ‘QUESTIONS’
- Their Questions ................................................................................. 120
- Traditi onal Questions .................................................................................... 120
- Competency, Behavioral, Situational Questions ............................................ 121
- Bizarre Questions .......................................................................................... 123
- Your Questions .................................................................................. 127
- Two-Way Interview ....................................................................................... 127
- Right Questions ............................................................................................. 128
- The Questi on Flow ........................................................................................ 128
- Questi on Don’ts ............................................................................................ 131
- End Interview as You Began - Great! ............................................................. 131
- Your Ending Summary ................................................................................... 133
- Their Questions ................................................................................. 120
- 9 SECRET: SALARY ‘NEGOTIATION’
- Win-Win Agreement .......................................................................... 136
- Collaborative Approach ................................................................................ 137
- 10 Powerful Negotiation Tactics ................................................................... 137
- Rejecting Their Offer ..................................................................................... 141
- Win-Win Agreement .......................................................................... 136
- SPECIAL SECRET: ‘GRADUATES’
- 10 Tips For Graduates ........................................................................ 146
- 15 Questions You ‘Will’ Be Asked ....................................................... 150
- SAMPLE: Graduate ‘Cover Letters’ ...................................................... 157
- SAMPLE: Graduate ‘Résumés’ ............................................................ 165
- APPENDIX A: 300+ Key Action ‘WORDS’ ............................................. 173
- APPENDIX B: ‘Cover Letters’ ‘Résumés’ ‘Follow-up Letters’ ................ 178
- APPENDIX C: 100+ Difficult Questions With ‘ANSWERS’ ..................... 291
- APPENDIX D: Thinking Styles ‘ASSESSMENT’ ...................................... 339
- APPENDIX E: Entrepreneurial ‘Assessment’ ........................................ 345
- APPENDIX F: Leadership Skills ‘Assessment’ ....................................... 349
- APPENDIX G: Global Coach ‘Directory’ ............................................... 355
- NOTES ............................................................................................... 367
- INDEX: COVER LETTERS, FOLLOW-UP LETTERS, RÉSUMÉS ................... 371
- INDEX: KEY WORDS, PHRASES, TOPICS ............................................... 371
- INDEX: TRADITIONAL QUESTIONS ...................................................... 375
- COMPETENCY/BEHAVIORAL QUESTIONS ................................ 376
- BIZZARE QUESTIONS .............................................................. 380