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9 Powerful SECRETS to find your… DREAM JOB!

Dr. Robert Edmonson
  • 紙書
出版社 紅出版 (藍鳥圖書)
語言 繁體中文
出版日期 2012-12-17
頁數 392
國際書號 9789888164745
內文色彩 黑白
尺寸 17.8cm x 25.4cm
訂裝 平裝/膠裝
紙書定價 HK$230.00
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Think all Career Books are the same?
Think again!

Unlike most career books,
this one is NOT just a storehouse of sample cover letters and résumés ---
it really helps YOU understand how interviewers think
to quickly hit their 'mental' trigger points ---
inspiring them to read your cover letter and résumé and...
"Giving Interviewers Exactly What They're Looking For!"

Powerful 9 SECRETS to find your DREAM JOB!

Use 'Brain-Friendly' techniques that win
the interviewer over in 6 seconds or less!
All examples are 'real life' that emphasize
your IQ or 'hard' skills
and your EQ or 'soft' skills.

Dr. Robert Edmonson is the founder of Paradigm21, an internationally recognized executive, career, cultural coach, international consultant, workshop facilitator, author of popular leadership and career books, business articles, keynote speaker at international conferences, talk show guest and adjunct professor.

He is an insightful visionary and conceptualist with a passion for helping individuals and companies maximize their potential and build corporate value.

With a balance of corporate leadership, executive experience, continuous innovation, business and "neuroscience" brain research, Robert helps executives “Be Themselves, Only Better”.

Robert earned his Doctorate from University of Newcastle, Master of International Management from Thunderbird Global School of Management, MBA from University of Montana and Master of Business Law from University of Sydney Law School. He is a Certified Coach, DISC Behavioral Consultant and EQ Practitioner.

Contributing Author

Margie S Poon is a highly-respected, sought after career, executive, life, cultural coach and corporate trainer. She is inspirational and committed in guiding multi-cultural executives to graduates to awaken the greatness within - and achieve their personal and professional goals. Margie holds a master degree in business and is an experienced Credentialed Certified Coach, Certified Master NLP Practitioner, Meta-Coach, EQ and DISC Behavioral Consultant.

  • 目錄
    • INTRODUCTION – CAREER ‘SMART’ iv
    • ‘BRAIN-FRIENDLY’ SMART CAREER SECRETS
    • 1 SECRET: PREPARATION ‘ESSENTIALS’
      • First Impressions ................................................................................ 10
        • Smart Dress - Smart Image ............................................................................. 10
        • Be On Time ...................................................................................................... 12
      • Your Research ..................................................................................... 14
        • Build Your Foundation ..................................................................................... 14
        • Knowledge Sources ......................................................................................... 16
        • Foundation in Place ........................................................................................ 17
    • 2 SECRET: SUCCESS ‘FUNDAMENTALS’
      • Ten Success Basics ............................................................................... 20
        • Basic 1: ‘Mindfulness’ to Success .................................................................... 20
        • Basic 2: Know Yourself .................................................................................... 20
        • Basic 3: Understand Their Side ....................................................................... 21
        • Basic 4: ‘Brain’ Friendly .................................................................................. 21
        • Basic 5: Target Audience Expectations ........................................................... 22
        • Basic 6: Maximize Your Attractiveness ........................................................... 24
        • Basic 7: Influential ‘Key’ Words ...................................................................... 26
        • Basic 8: Combine Influential ‘Key’ Words Into ‘Phrases’ ................................ 28
        • Basic 9: What ‘Not’ to Say ............................................................................. 29
        • Basic 10: Read, ReRead and Read Again! ...................................................... 29
        • When You Get Hired, Then What? ................................................................. 30
    • 3 SECRET: SMART ‘COVER LETTERS’
      • The Cover Letter ................................................................................. 34
        • What is a Cover Letter? ................................................................................... 34
        • ‘Sell’, Don’t ‘Tell’ .............................................................................................. 35
        • Generate ‘Brain-Friendly’ Interest .................................................................. 35
        • Key Words to Use and Avoid ........................................................................... 36
        • Give Them What They Expect ......................................................................... 36
        • The ‘Visible’ and ‘Invisible’ .............................................................................. 37
        • Using Your Insights ......................................................................................... 38
      • Your Cover Letter ................................................................................ 39
        • Meeting Their Needs ....................................................................................... 39
        • Who, Why, What, How? .................................................................................. 39
        • Opening Introduction ...................................................................................... 39
        • The Body ......................................................................................................... 40
        • Your Ending ..................................................................................................... 42
        • Cover Letter Examples ..................................................................................... 42
        • Age Discrimination Possibility ......................................................................... 45
        • Why You Left ? .................................................................................................. 45
        • Expected Salary ............................................................................................... 45
        • Next Step ......................................................................................................... 47
    • 4 SECRET: INFLUENTIAL ‘RÉSUMÉS’
      • Motivate the Reader ........................................................................... 50
        • What is a Résumé? .......................................................................................... 50
        • Generate ‘Mindful’ Interest ............................................................................. 51
        • The Basics ........................................................................................................ 51
        • Who, What, Why, How? .................................................................................. 51
        • Customize and Adapt ...................................................................................... 51
        • Words to Use and Avoid .................................................................................. 52
        • References ....................................................................................................... 52
        • Personal Information and Photo ..................................................................... 52
        • Time Gaps ....................................................................................................... 52
        • Structure and Layout ...................................................................................... 53
      • Your Résumé ....................................................................................... 54
        • ‘Contact’ Section ............................................................................................. 54
        • ‘Professional Objectives’ Section (Optional) .................................................... 55
        • ‘Professional Profile’ Section ........................................................................... 56
        • ‘Employment History’ Section ......................................................................... 57
        • ‘Measureable’ Achievements .......................................................................... 57
        • ‘Education’ Section ......................................................................................... 60
        • ‘Training, Certifications and Other Specialties’ Section .................................. 61
        • ‘Professional Affiliations / Memberships’ Section ........................................... 61
        • ‘Achievement Awards’ Section ........................................................................ 62
        • ‘Publicati ons’ Section ...................................................................................... 62
        • Uploading Résumés Online ............................................................................. 62
    • 5 SECRET: MARKET ‘YOURSELF’
      • Market Appeal .................................................................................... 66
        • What Att racts? ................................................................................................ 66
        • Market Your Product ....................................................................................... 67
        • Your Market Value .......................................................................................... 67
        • Value of Education Credentials ....................................................................... 69
      • Your Marketing Strategy ...................................................................... 71
        • Step 1: Identify Your Transferrable Skills ......................................................... 71
        • Step 2: Your Identity ........................................................................................ 72
        • Step 3: Online Marketing ................................................................................ 73
        • Step 4: Marketing Strategies .......................................................................... 74
        • Marketing to HR ............................................................................................. 75
    • 6 SECRET: UNCOVER ‘HIDDEN JOBS’
      • Six Steps to Success ............................................................................. 78
        • Online, Print Job Ads, Employment Agencies .................................................. 78
        • Networking ..................................................................................................... 78
        • Step 1: Personal Network ................................................................................ 79
        • Step 2: Public Events ....................................................................................... 80
        • Step 3: Direct Contact ..................................................................................... 80
        • Step 4: Written Communication ...................................................................... 82
        • Step 5: Cold Calls ............................................................................................. 83
        • Step 6: Introduction Network Letter ................................................................ 86
        • Resilience ........................................................................................................ 87
    • 7 SECRET: INTERVIEW ‘SKILLS’
      • Interview Phases ................................................................................. 90
        • What’s the Objective? ..................................................................................... 90
        • Interview Phases ............................................................................................. 91
        • Phase One: Initial Screening ............................................................................ 91
        • Phase Two: Telephone Interview ..................................................................... 92
        • Phase Three: Personal Meeting ....................................................................... 92
        • Interviews Are Opportunities .......................................................................... 94
      • Win Their Brain ................................................................................... 95
        • Interview Success = How You’re ‘SMART’ ........................................................ 95
        • Your Communication Style .............................................................................. 96
        • Influential Words ............................................................................................ 96
        • Prepare Your Thinking .................................................................................... 97
        • Building Self-Confidence ................................................................................. 98
        • Understand Yourself, Others ......................................................................... 100
        • Telephone Interviews .................................................................................... 102
        • Face-to-Face Interviews ................................................................................ 104
        • Win Their ‘Brain’ ........................................................................................... 105
        • Building Rapport ........................................................................................... 106
        • Body Speak ................................................................................................... 107
        • Leaving the Interview ................................................................................... 111
        • Evaluate Your Performance .......................................................................... 111
        • Interview Follow-up ...................................................................................... 112
        • Final Decisions .............................................................................................. 115
        • Rejected? Now What? .................................................................................. 115
        • You’re Hired, What’s Next? ........................................................................... 117
    • 8 SECRET: INTERVIEWER ‘QUESTIONS’
      • Their Questions ................................................................................. 120
        • Traditi onal Questions .................................................................................... 120
        • Competency, Behavioral, Situational Questions ............................................ 121
        • Bizarre Questions .......................................................................................... 123
      • Your Questions .................................................................................. 127
        • Two-Way Interview ....................................................................................... 127
        • Right Questions ............................................................................................. 128
        • The Questi on Flow ........................................................................................ 128
        • Questi on Don’ts ............................................................................................ 131
        • End Interview as You Began - Great! ............................................................. 131
        • Your Ending Summary ................................................................................... 133
    • 9 SECRET: SALARY ‘NEGOTIATION’
      • Win-Win Agreement .......................................................................... 136
        • Collaborative Approach ................................................................................ 137
        • 10 Powerful Negotiation Tactics ................................................................... 137
        • Rejecting Their Offer ..................................................................................... 141
    • SPECIAL SECRET: ‘GRADUATES’
      • 10 Tips For Graduates ........................................................................ 146
      • 15 Questions You ‘Will’ Be Asked ....................................................... 150
      • SAMPLE: Graduate ‘Cover Letters’ ...................................................... 157
      • SAMPLE: Graduate ‘Résumés’ ............................................................ 165
      • APPENDIX A: 300+ Key Action ‘WORDS’ ............................................. 173
      • APPENDIX B: ‘Cover Letters’ ‘Résumés’ ‘Follow-up Letters’ ................ 178
      • APPENDIX C: 100+ Difficult Questions With ‘ANSWERS’ ..................... 291
      • APPENDIX D: Thinking Styles ‘ASSESSMENT’ ...................................... 339
      • APPENDIX E: Entrepreneurial ‘Assessment’ ........................................ 345
      • APPENDIX F: Leadership Skills ‘Assessment’ ....................................... 349
      • APPENDIX G: Global Coach ‘Directory’ ............................................... 355
      • NOTES ............................................................................................... 367
      • INDEX: COVER LETTERS, FOLLOW-UP LETTERS, RÉSUMÉS ................... 371
      • INDEX: KEY WORDS, PHRASES, TOPICS ............................................... 371
      • INDEX: TRADITIONAL QUESTIONS ...................................................... 375
        • COMPETENCY/BEHAVIORAL QUESTIONS ................................ 376
        • BIZZARE QUESTIONS .............................................................. 380

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